Taylor Swift is back. The pop songstress, arguably one of the biggest in the world over the past decade, has seemingly ended her hiatus and confirmed the one thing that every fan has been dying to hear: her new album is almost here.
After a tidal wave of information hit on her Instagram account, Swift now has the internet in a collective tizzy, eager to hear her impending lead single and catch a glimpse of the artwork for her new album.
Here’s what you need to know about Taylor Swift’s new album Reputation:
1. The Album Title Alludes to Swift’s Public Persona
Swift rocked the internet on Wednesday morning when she announced that the title of her album will be Reputation. Excluding the fact that it aligns with her previously one-word titled albums (Red, Fearless, 1989), it also speaks to a larger perception of her as a pop singer. And frankly, few singers in the mainstream have as defined a reputation as Taylor Swift.
As noted by Bustle, Swift is known for making headlines, whether it’s regarding her ongoing feud with Kanye West, her cold war with Katy Perry, or her numerous celebrity romances. Even as she’s gone into hiding for the better part of the year, media outlets blew up when her relationship with actor Joe Alwyn went public.
Titling the album Reputation has many fans assuming that Swift will address how she’s aware of how she’s perceived over the past few years, and that she has plenty to say about it.
2. She Released a Series of Promotional ‘Snake Videos’ on Social Media
After wiping all of her social media accounts, Swift began to peak the interest of fans when she began posting cryptic videos of snakes on Instagram and Twitter. While many were initially confused, it became clear that these “snake videos” were another way that Swift was acknowledging her reputation as a “snake” to other celebrities. Throughout the years, she’s been accused of being dishonest to others, most notably producer/ex-boyfriend Calvin Harris, and Kanye West.
On his 2016 single “Famous”, West infamously rapped the lines “I think me and Taylor might still have sex / I made that b**ch famous.” Swift claimed that she was insulted by these lyrics, and that she was not consulted about them prior to release.
This claim came back to bite her, however, as West’s wife Kim Kardashian posted a recording of a conversation that allegedly proves she was aware of the lyrics beforehand.
On a less critical note, snakes are also known for shedding their skin– a metaphor that Swift fans (or “Swifties”) have been pointing to as a possible hint towards the sound of the new album. Could Swift be shedding her “snake” reputation and starting fresh?
3. Swift is Said to Be ‘Overhauling Her Image’ With This Album
This plays off of the reinvention angle that fans have been lobbying for, right down to the fact that Swift has removed her profile photos from her social media accounts. A source close to the singer seemed to confirm this to Us magazine, as they said: “The single is very different. It goes from very soft, to hard, to soft again. Taylor is overhauling her image.”
When asked if the single sounds anything like Swift’s last album 1989, they said “It doesn’t sound like anything she’s done before. It’s a little unusual. She plays around with new sounds each album cycle, but this one in particular stands out.”
4. The First Single Will Be Released Tomorrow & Is Possibly Titled ‘Timeless’
Swift dropped another, more immediate bombshell on Wednesday when she announced that her lead single will be released tomorrow evening. The “Shake It Off” singer neglected to mention a title, but thanks to some internet snooping, there is a pretty good chance it will be called “Timeless.”
The “Timeless” theory took shape even before Swift announced the single’s release date, and stems from the fact that the mysterious website http://www.timeless.com appeared on Monday. If searched, it takes you to a black homepage with white cursive text that reads “Timeless” and “Coming Soon.” In addition to this clue, the “Timeless” title has been registered under Swift’s name on an official music publishing site.
There is currently a page set up on Genius as well, which will add lyrics and a link to the song when it becomes available. It is unclear whether the song will premiere on iTunes or on the “Timeless” website.
5. It’s Scheduled for Release on November 10th
The third, and most important announcement made on Wednesday was that Reputation is scheduled for release on November 10th. While this may disappoint fans who were expecting to get the entire album sooner, or out of the blue like Beyoncé, this release date actually lines up with Swift’s other albums. Nearly all of her official releases have come out in either November or October, and based on her 30 million units sold worldwide, its a formula that seems to work.
Her self-titled debut was released in October 2006, her second album, Fearless came out in November 2008, Speak Now was released in October 2010, Red in October 2012, and her last (and most successful) album, 1989, dropped in October 2014. If it ain’t broke, don’t fix it.
Swift also released the rumored album cover for Reputation on Instagram, which you can check out here. The black-and-white image shows Swift staring into the camera while her name repeats in various fonts and sizes behind her.