July 6th is the one-year anniversary of Pokemon Go, and although it was widely presumed that Niantic would hold some sort of special event to celebrate, nothing has been announced yet. So what’s going on here? Is Niantic definitely not having a first anniversary event?
Technically, Niantic never said that a one-year anniversary event was coming; everyone just kind of assumed they would do one. But just because no announcement has come yet does not mean there will be no event.
After all, Niantic has on several occasions announced an event on the same day that it began. Back in April, for example, they held an Easter celebration. The event was announced on April 13th, and it began at 1:00 p.m. that same day. The Water Festival and Valentine’s Day festivities were also announced on the same day that they began. The majority of events, though, were announced a few days before they kicked off.
Based on their history, it’s possible that Niantic could announce a one-year anniversary on Thursday morning and then begin the event later in the afternoon. If that were to happen, though, it’s likely the event would either began earlier than the usual 1:00 p.m. start time, or it would last for more than a day. After all, Niantic’s events typically start at 1:00 p.m. Pacific Time, but for those on the East Coast, that’s 4:00 p.m., which is pretty late to start a one-day event.
It would not be completely shocking If Niantic doesn’t have an event at all tomorrow, though. They may want to hold off until later in the month, as Pokemon Go Fest Chicago takes place on July 22nd, 2017. They could save a one-year anniversary until around that time. That being said, it would be surprising if Niantic does not address the one-year anniversary in any way, even if it’s just a message on their website, especially considering back in February, they celebrated the birth of the Pokemon franchise by releasing special Pikachu wearing birthday hats.
Stay tuned for updates about a possible one-year anniversary event in Pokemon Go.