LIVE STREAM: Floyd Mayweather Jr.-Conor McGregor London Press Conference

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If they hadn’t done it already, it’s time for Floyd Mayweather Jr. and Conor McGregor to lay it all on the line in chapter four of their press tour, which has become quite the spectacle.

Friday marks the final stop of Mayweather and McGregor’s four city, four day and three country press tour hyping their August 26 boxing match in Las Vegas. The final press conference is being held in London and coverage of the event, which has become quite the spectacle, begins at 2 p.m. EDT and can be watched in the live YouTube stream at the top of the page.

The tour started Tuesday in Los Angeles and continued in Toronto on Wednesday and New York City on Thursday. During each stop, the two have offered quite an unconventional press conference.

Instead of sitting at a table, fielding questions from media members like (like what usually happens at sports press conferences), Mayweather and McGregor have taken turns grabbing a microphone and verbally abusing each other on stage in front of sold-out crowds.

In Los Angles, McGregor made reference to Mayweather’s outstanding debt to the IRS for unpaid taxes. The next day in Toronto, Mayweather challenged the UFC champion to put up his entire fight check as a bet on the fight after McGregor accused the undefeated boxer of being broke.

Things took a weird turn on Thursday at Barclays Center in New York City. McGregor came out onto the stage without a shirt and instead had a fur coat on. He said the coat was “made of polar bear.” After saying that, the NYC crowd appeared to turn on McGregor, booing him and taking the side of Mayweather.

With the way things ended Thursday, Friday’s final press conference appears as if it will be one for the books. For what it’s worth, July 14 is also McGregor’s birthday.