Black Friday Tips 2017

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A view of in-store displays during Old Navy Black Friday Shopping 2017 on November 22, 2017 in New York City.

Black Friday is rapidly approaching, and shoppers across the country are prepping their holiday gifts lists and orthopedic shoes for what will be one crazy day of spending.

In what has evolved from one day into days and even weeks of spending, Black Friday does the best for those who come prepared. Below, we’ve got some helpful tips to help you have the best possible Black Friday.

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As is always the case, it’s smart not to trust everything your read. This year, BBB (Better Business Bureau) says that shoppers should protect themselves against scams by keeping gift receipts and inquiring about the store’s return policy before purchasing items. Other recommendations for how to stay safe on Black Friday can be found here.

Read on for some Black Friday tips for 2017.

Deals Start Before Friday

Just because it’s Thursday doesn’t mean deals can’t start early. If you were paying close attention, you’ll have noticed that deals this year started as early as November 1st this year.

More and more retailers have begun to open their stores on Thanksgiving to incentivize shoppers to start their spending early (another factor at play is that more people are turning to e-commerce on actual Black Friday).

This year, J.C. Penney will be opening its stores at 2pm on Thanksgiving– an hour earlier than last year.

Both Macy’s and Kohl’s will be opening at 5pm this year. Target plans to open at 6pm.

This isn’t to say everyone’s opting for early hours– TJ Maxx, Costco, and Home Depot will be staying dark on Thursday, according to CNBC.

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Spending Is Expected to Increase

According to data obtained from the National Retail Federation and Prosper Insights & Analytics, the average American is expected to spend $967 this year on gifts.

Consumer Spending Is Expected to Increase Exponentially This Year

According to Forbes, consumer spending is expected to increase by 47% from the same period in 2016.

RetailMeNot survey data obtained from Forbes predicts that consumers will spend an average of $743 over this year’s Black Friday holiday weekend.

Stick with Department Stores

The best Black Friday deals will be with department stores.

Macy’s legendary doorbusters include deals like 75% off sports coats, and PJs for just $14.99. Check out their Black Friday ads, sales, and deals here.

JCPenney will also be offering some great deals, like a an Amazon Alexa for $39.99, and a Samsung 55″ ultra HD smart TV for $499.99. In 2016, according to Investopedia, people saved an average of 62.8% by spending at JC Penney.

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It Will Be Busier This Year Than Last

This year is expected to be busier than last. According to a survey conducted by bestblackfriday.com, 17.37% of Americans said they planned to start holiday shopping in September last year. This year, 25.87%– over 65 million Americans– said they intended on starting holiday shopping in September.

And as always, be ready to adapt. Its possible that an item in a department store you were keen on getting all your gifts at isn’t offering a deal on the item you’d hoped. Being able to adapt and find another suitable store on the fly will help you have a more successful Black Friday experience.

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